SlowBlow
Pengalaman pengembangan formula dan produksi. Formula development and production experience.
People Behind PRIMEMIX
People Behind PRIMEMIX
Andi Noval
Co-Founder & Product Formulator Co-Founder & Product Formulator
Pengembangan formula bukan hanya tentang membuat rasa yang menarik, tetapi memastikan konsep dapat diterjemahkan menjadi sample, direvisi secara terukur, dan disiapkan menuju produksi yang konsisten. Formula development is not only about creating an appealing flavour. It is about translating a concept into samples, managing revisions, and preparing it for consistent production.
8+
Tahun pengalaman
Years of experience
2017
Aktif sejak
Active since
3+
Portofolio publik
Public portfolio
Crafting Excellence
in Every Blend. Crafting Excellence
in Every Blend.
in Every Blend. Crafting Excellence
in Every Blend.
Profil Profesional
Professional Profile
Delapan tahun lebih mengembangkan ide menjadi formula. More than eight years turning ideas into formulas.
Andi Noval adalah Co-Founder dan Product Formulator PRIMEMIX dengan pengalaman lebih dari delapan tahun dalam pengembangan formula liquid. Aktif sejak 2017, Andi berfokus pada pengembangan konsep rasa, penyempurnaan formula, evaluasi sample, dan persiapan formula menuju produksi skala besar.
Spesialisasinya mencakup profil creamy, dessert, dan fruity. Dalam setiap proyek, ia menempatkan flavour brief, dokumentasi revisi, dan konsistensi hasil sebagai bagian penting dari proses product development.
Andi Noval is the Co-Founder and Product Formulator of PRIMEMIX, with more than eight years of experience in liquid formula development. Active since 2017, he focuses on flavour concept development, formula refinement, sample evaluation, and preparing formulas for larger-scale production.
His specialties include creamy, dessert, and fruity profiles. He treats the flavour brief, revision documentation, and batch consistency as essential parts of product development.
Spesialisasi Specialties
Formula Development
Formula Development
Menerjemahkan flavour brief menjadi arah formula dan sample awal.
Translating a flavour brief into a formula direction and initial sample.
Formula Refinement
Formula Refinement
Menyempurnakan keseimbangan profil rasa melalui revisi yang terdokumentasi.
Refining flavour balance through documented revisions.
Production Readiness
Production Readiness
Menyiapkan formula dan parameter agar lebih siap masuk ke proses produksi.
Preparing formulas and parameters for the production process.
“
Kenangan bisa diracik. Memories can be blended.
Banyak rasa disukai karena membangkitkan memori—buah yang baru dipetik, minuman masa kecil, makanan favorit, atau suasana tertentu. Bagi Andi, seorang formulator bukan sekadar mencampurkan bahan, tetapi menerjemahkan kenangan menjadi pengalaman rasa. Many flavours become meaningful because they bring back memories—freshly picked fruit, childhood drinks, favourite foods, or a particular moment. For Andi, a formulator does more than combine ingredients; he translates memories into a flavour experience.
Selected Experience
Selected Experience
Portofolio yang boleh ditampilkan secara publik. Portfolio approved for public presentation.
Nama berikut menggambarkan pengalaman Andi dalam pengembangan formula, product development, atau proses produksi. Ruang lingkup setiap proyek dapat berbeda. The names below reflect Andi’s experience in formula development, product development, or production. The scope of each project may vary.
Ezkimo
Pengalaman pengembangan produk dan produksi. Product development and production experience.
Tansu Ibukota
Pengalaman pengembangan profil rasa. Flavour profile development experience.
Cara Kerja
Working Method
Dari kenangan dan ide, menuju formula yang terukur. From memories and ideas to a measurable formula.
1
Flavour Brief Flavour Brief
Memahami target, memori rasa, karakter, dan arah produk. Understanding the target, flavour memory, character, and product direction.
2
R&D Formula Formula R&D
Membangun struktur rasa dan membuat sample awal. Building the flavour structure and creating the initial sample.
3
Evaluasi & Revisi Evaluation & Revision
Mengevaluasi hasil dan menyempurnakan formula secara terdokumentasi. Evaluating the result and refining the formula with documented revisions.
4
Production Ready Production Ready
Mengunci arah formula dan menyiapkannya menuju produksi. Locking the formula direction and preparing it for production.
Punya konsep rasa atau ingin membangun brand sendiri? Have a flavour concept or want to build your own brand?
PrimeMix dapat membantu dari product brief, pengembangan formula, sample, revisi, packaging, sampai persiapan produksi. PrimeMix can support your product brief, formula development, sampling, revisions, packaging, and production preparation.